Lost Lake Festival
In 2017, Lost Lake was brought to Phoenix, AZ.
The visual identity was built from the ground up by the design team at Superfly Chicago. Lost Lake's identity is coded in symbols of the desert, colors of the heat, and imagery of the natural Phoenix area.
- Project Roles
- Designer, Illustrator, Retoucher
- Adobe Illustrator, Design, Retouching
- Brand Guidelines, Posters, Products - Digital, Social Media Content
- Project Industries
- Advertising, Lifestyle, Music