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Lost Lake Festival

In 2017, Lost Lake was brought to Phoenix, AZ. The visual identity was built from the ground up by the design team at Superfly Chicago. Lost Lake's identity is coded in symbols of the desert, colors of the heat, and imagery of the natural Phoenix area.

Project Roles
Designer, Illustrator, Retoucher
Adobe Illustrator, Design, Retouching
Brand Guidelines, Posters, Products - Digital, Social Media Content
Project Industries
Advertising, Lifestyle, Music
Lost Lake Festival
Lost Lake Festival