Okay
Smirnoff :: The Road Trip

Smirnoff believes good times are better when everyone's invited. They also believe in making a pretty damn good cocktail. To spread the word about both, we sent TJ Miller and Thomas Middleditch across the country in an Uber. 'The Road Trip' is a fully integrated campaign consisting of a multi-chapter broadcast film series, real time social content from TJ and Thomas, and a real life event at Comic-Con. My responsibilities included campaign concept, scriptwriting, and creative development in collaboration with my team at 72 and production company Arts & Sciences.

Project Roles
Copywriter
Company
72andSunny
Skills
Copywriting, Conceptual, Integrated
Media
Advertising, Brand Films, Events, Social Media Content
Project Industries
Beverage
Smirnoff :: The Road Trip