CÎROC :: Let's Get It

Puff Daddy is an icon. His vodka, however, was losing sales. 'Let's Get It' was created to modernize Cîroc and inspire a new generation to hustle for their dreams, while celebrating the wins along the way. As lead writer on the project, I was responsible for all campaign writing, conceptual development, and scripting, all in close collaboration with my team at 72, Diddy and his crew at Combs Enterprises, and the very talented people at EPOCH.