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Adobe Creative Cloud // Defined by Students

Students didn't know what Adobe Creative Cloud was, nor did they care about it. So, instead of making a standard product explainer, we decided to tell the product's story through actual students' work – recreating their process through dynamic in-product animation, and using their voice to fuel the story.

Project Roles
Creative Director
Art Direction, Conceptual, Content, Creative Direction, Documentary, Live Action, Scripting, Social, Wrangling - Creatives
2D Animations, Brand Films, Branded Content, Commercials - Video, Short Films, Social Media Content, Taglines
Project Industries
Advertising, Software, Technology
Adobe Creative Cloud // Defined by Students