Adobe Creative Cloud // Defined by Students
Students didn't know what Adobe Creative Cloud was, nor did they care about it. So, instead of making a standard product explainer, we decided to tell the product's story through actual students' work – recreating their process through dynamic in-product animation, and using their voice to fuel the story.
- Project Roles
- Creative Director
- Art Direction, Conceptual, Content, Creative Direction, Documentary, Live Action, Scripting, Social, Wrangling - Creatives
- 2D Animations, Brand Films, Branded Content, Commercials - Video, Short Films, Social Media Content, Taglines
- Project Industries
- Advertising, Software, Technology