Martha Stewart x Macy's

I spent nine seasons working on the Martha Stewart collection for Macy's. Through the years, we created compelling ads together while highlighting her hands-on approach to every project. Before every shoot, I go through a detailed process of pulling all sorts of inspiration for color, light, props... anything. Once fleshed out, I grab my pencil and try to set up a shot. Sometimes this works better than others, but at the very least I think it helps get the photographer, stylist, and talent on the same page.