Martha Stewart x Macy's
I spent nine seasons working on the Martha Stewart collection for Macy's. Through the years, we created compelling ads together while highlighting her hands-on approach to every project.
Before every shoot, I go through a detailed process of pulling all sorts of inspiration for color, light, props... anything. Once fleshed out, I grab my pencil and try to set up a shot. Sometimes this works better than others, but at the very least I think it helps get the photographer, stylist, and talent on the same page.
- Project Roles
- Art Director, Designer, Illustrator
- Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design
- Project Industries