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Martha Stewart x Macy's

I spent nine seasons working on the Martha Stewart collection for Macy's. Through the years, we created compelling ads together while highlighting her hands-on approach to every project. Before every shoot, I go through a detailed process of pulling all sorts of inspiration for color, light, props... anything. Once fleshed out, I grab my pencil and try to set up a shot. Sometimes this works better than others, but at the very least I think it helps get the photographer, stylist, and talent on the same page.

Project Roles
Art Director, Designer, Illustrator
Company
Macy's
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design
Media
Advertising
Project Industries
Retail
Martha Stewart x Macy's
Martha Stewart x Macy's
Martha Stewart x Macy's
Martha Stewart x Macy's
Martha Stewart x Macy's
Martha Stewart x Macy's
Martha Stewart x Macy's
Martha Stewart x Macy's
Martha Stewart x Macy's
Martha Stewart x Macy's