Visine // For Your Viewing Pleasure
Visine had long been a sterile brand – associated with itchy, painful eyes. To refresh them for a modern world, and a younger audience, we focused on what Visine enables your eyes to enjoy, and gave them a more sensual look, tone, feel, and tagline: "For Your Viewing Pleasure."
Meanwhile, highly contextual pre-roll and social put the message in exactly those pleasurable viewing moments.
- Project Roles
- Creative Director
- Conceptual, Content, Copywriting, Creative Direction, Scripting, Social, Visual Development, Wrangling - Creatives
- 3D Animations, Brand Guidelines, Commercials - Video, Key Art, Logos, Manifestos, Social Media Content, Websites, Taglines
- Project Industries
- Advertising, Health/Pharma, Packaged Goods