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Visine // For Your Viewing Pleasure

Visine had long been a sterile brand – associated with itchy, painful eyes. To refresh them for a modern world, and a younger audience, we focused on what Visine enables your eyes to enjoy, and gave them a more sensual look, tone, feel, and tagline: "For Your Viewing Pleasure." Meanwhile, highly contextual pre-roll and social put the message in exactly those pleasurable viewing moments.

Project Roles
Creative Director
Company
Visine
Skills
Conceptual, Content, Copywriting, Creative Direction, Scripting, Social, Visual Development, Wrangling - Creatives
Media
3D Animations, Brand Guidelines, Commercials - Video, Key Art, Logos, Manifestos, Social Media Content, Websites, Taglines
Project Industries
Advertising, Health/Pharma, Packaged Goods
Visine // For Your Viewing Pleasure
Visine // For Your Viewing Pleasure
Visine // For Your Viewing Pleasure
Visine // For Your Viewing Pleasure
Visine // For Your Viewing Pleasure