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Listerine // Zero Campaign

For many, Listerine is simply too intense. So, to promote their milder mouthwash, Listerine Zero, we had to do something bold to change perception. We took inspiration from things that naturally stand out in people's social feeds, and created six visually arresting GIF-like shorts.

Project Roles
Creative Director
Company
Listerine
Skills
Conceptual, Content, Copywriting, Creative Direction, Low Budget, Scripting, Social, Cat Herding
Media
3D Animations, GIFs, Short Films, Social Media Content
Project Industries
Advertising, Health/Pharma, Packaged Goods
Listerine // Zero Campaign
Listerine // Zero Campaign