Listerine // Zero Campaign
For many, Listerine is simply too intense. So, to promote their milder mouthwash, Listerine Zero, we had to do something bold to change perception. We took inspiration from things that naturally stand out in people's social feeds, and created six visually arresting GIF-like shorts.
- Project Roles
- Creative Director
- Conceptual, Content, Copywriting, Creative Direction, Low Budget, Scripting, Social, Cat Herding
- 3D Animations, GIFs, Short Films, Social Media Content
- Project Industries
- Advertising, Health/Pharma, Packaged Goods