Book of the Month: Holiday 2017

This email series was developed by Book of the Month to promote gift subscriptions for the Holiday 2017 season. Using a time-based drip methodology, current BOTM members, lapsed members, and leads were sent a combination of these five emails over six weeks. When writing, I draft two version of body copy, five or more subject lines and five or more headlines. After internal review, all copy is approved with one winning body text, one headline and three subject lines (for A/B testing). Unique subject lines are texted among the three send populations. Copy is written using internal brand guidelines and Chicago Style.