Don Julio Airstream Speakeasy
Everybody loves an Airstream. Their sleek aluminum design is a fast-growing hot commodity. But that created a challenge for a brand— how do you create one that stands out? By making it not about the Airstream but what happens inside of it: a state-of-the-art cocktail bar on wheels that has all the features of your favorite mixology-centric watering hole. It comes equipped with a “Craft-on-Draft” (cocktails on tap) system allowing high volume craft cocktails, glassware chillers, top-of-the-line refrigeration and even plush leather seating. The Airstream Speakeasy is the luxury experience you would expect from Don Julio.
The story behind the Speakeasy’s creation is reminiscent of Don Julio González’ endeavor to change the game in tequila decades ago. We wanted to bring that dynamism to every festival and offer the finest cocktail experience anyone has seen. The Airstream became the attraction within the attraction anywhere we showed up.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Design, Environmental, Experiential, Strategy, Multi-cultural
- Project Industries