Selligent Marketer's Journey
Selligent is a well-known marketing automation brand in Eurpoe, and a rapidly growing platform in the United States. In fact, they’re the largest, privately held marketing automation platform in the world. Brands like Audi, Ikea, T-Mobile, and Samsung use their platform to engage their customers. We helped Selligent showcase their platform at tradeshows in a fun and engaging way that was tailored to speak to the needs of three potential types of buyers: IT and Technology professionals, Designers and Marketers, and Strategists.
The user experience is designed to show the benefits of using the Selligent platform in a way that is relatable to the needs of the potential customer. The user can linearly swipe through these Key Benefits along a path that represents the sequential activities typically engaged in by the customer. As the user moves through the Key Benefits, they are able to switch the view to see The Features of the Selligent platform that deliver these benefits.
We needed the illustrations to be fun and unique to Selligent. We worked with Atlanta-based illustrator Jay Rogers—illustrator for Nickelodeon, Walt Disney, Cartoon Network, and Adult Swim—to create a suite of graphics that are fun and engaging.
- Project Roles
- Designer, Executive Producer, UX/IA Designer
- Look Listen
- Design, Management of Teams 1-10
- Illustrations, Web Apps
- Project Industries