Jiko is a concept clothing brand I designed for a project I did at SVA. The collection is inspired by cotton hygiene products and textures associated with them. "Jiko"【自己】means "self", which I used to emphasize how the collection highlights the wearer, rather than the garment. The brand is meant to have no ego, and instead gains its presence through the wearer as a conduit.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator
- Personal Project
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Fashion
- Apparel, Art, Brand Guidelines, Fashion Designs, Illustrations, Logos, Mood Boards, Packaging, Posters, Visual Designs, Personal Project
- Project Industries
- Fashion, Lifestyle