I created a corporate design and various packaging designs for Little Luxury, which is a fictional supermarket home brand. The range offers selected olive oils, mustard specialities and exclusive BBQ sauces. Little Luxury targets women and men with a middle and high income, who appreciate exclusive products and are willing to pay 20 to 50% more for high-quality, healthier food. However, the products must not look too expensive as the name "Little Luxury" stands for the small daily luxury that is affordable, and that people indulge themselves in occasionally. Besides that, a feeling of authenticity and genuine ingredients shall be transported in order to support the product's quality image furthermore.
- Project Roles
- Creative Director, Designer, Illustrator, Product Designer, Typographer
- Personal Project
- Adobe Illustrator, Conceptual, Creative Direction, Design, Language: English, Retail, Vector
- Illustrations, Logos, Packaging, Personal Project, Visual Designs
- Project Industries
- Packaged Goods, Retail