Cadillac Brand Print
Design Director on Cadillac account, Luke was challenged with rebranding Cadillac luxury automotive brand. The Cadillac challenge was an “American icon” that had lost its appeal to younger consumers. The task was to bring Cadillac into a sophisticated luxury market in order to be more appealing to the up and coming car buyers. Luke spearheaded the photography of lavish lifestyle and clean, modern design into beautifully shot vehicles that were featured in print and digital.
- Project Roles
- Art Director, Creative Director, Designer
- Campbell Ewald
- Art Direction, Creative Direction, Design
- Project Industries