XQ: The Super School Project

Launched a new brand into the world, XQ: The Super School Project is a national movement to reimagine High School. Lead digital ecosystem, from conception through execution, starting with an overall ecosystem, defining objectives and conversions, building a team, identifying partners. Ultimately, launching a multi-phased website, an on-going social media campaign, as well as incorporating digital into many touch points, including an experiential component. Our conversion for participants was so great that we had to double the number of winners!

Project Roles
Executive Producer, Interactive Producer, Director
TBWA\Media Arts Lab
Digital, Mixed Media, Mobile, Social, Producing
Products - Digital
Project Industries
Advertising, Education, Government, Non-Profit
XQ: The Super School Project