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Cigna - TV Doctors of America

Cigna is on a mission to get everyone in America to go in for their annual checkup. So we enlisted the help of a few notable "doctors", Neil Patrick Harris, Kate Walsh, Donald Faison and Patrick Dempsey. And while these TV Doctors don't know much about medicine, they do know a lot about drama. They also know that the best way to avoid drama is to go in for your annual checkup. We made 2 broadcast spots, 3 digital spots, 4 Instagram videos, gifs, posters, social content, a website reskin and a digital activation that included a multi city OOH takeover and a hotline. Also, completely by ourselves.

Project Roles
Art Director
Company
McCann
Skills
Art Direction
Media
Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising
Cigna - TV Doctors of America