Cigna - TV Doctors of America
Cigna is on a mission to get everyone in America to go in for their annual checkup. So we enlisted the help of a few notable "doctors", Neil Patrick Harris, Kate Walsh, Donald Faison and Patrick Dempsey. And while these TV Doctors don't know much about medicine, they do know a lot about drama. They also know that the best way to avoid drama is to go in for your annual checkup.
We made 2 broadcast spots, 3 digital spots, 4 Instagram videos, gifs, posters, social content, a website reskin and a digital activation that included a multi city OOH takeover and a hotline. Also, completely by ourselves.
- Project Roles
- Art Director
- Art Direction
- Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries