Re-name and re-brand a mobile service provider with a provocative selling proposition: 1% of profits are donated to liberal causes such as gay marriage and the environment. How do you create a campaign that's just as provocative?
Bronze Cyber Lion, Communication Arts Ad Annual, One Show Merit, Webbys
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Digital, Mobile
- Brand Identity, Branding, Installations, Interactive Installations, Websites