As the official beauty sponsor of the NFL, COVERGIRL tasked us with encouraging consumers to create team-themed manicures. Introducing: “Fanicures.” We created a full desktop and mobile activation along social plan of attack to drive purchase of the Outlast product line. All season long, we curated social creative to push awareness of the Covergirl’s NFL sponsorship and “Fanicure” culture.
My responsibility was to help lead the charge on the social media plan, concepts, and executions (including our Coverbowl live social activation).
This campaign is featured on Facebook Studio for outstanding social creative
and was awarded a Gold CLIO Sports Award in 2014.
- Project Roles
- Art Director, Designer, Photographer, Set Designer
- Geometry Global
- Adobe Photoshop, After Effects, Content, Low Budget, Strategy
- Project Industries
- Beauty, Sports