MarieForleo.com

MARIE FORLEO, UX Consultant • Unified all digital offerings for this multi-million dollar coaching business, endorsed by Oprah and Richard Branson, into a single, cohesive site experience. • Mapped out new site experience that would encompass all short and long term customer journeys for four provided user personas • Designed site flows, logic, and lo-fi wireframes for 40+ pages, which were handed off to design team and agency for development. • Identified and launched new sticky-behavior, user-focused site features, including: - Sticky-sidebar of most recommended playlists in video library - “MarieTV Oracle”, chooses a random video so you don’t have to - “First time here?” welcome onboarding - Tweet This Quote - “Jump Into Action” free downloadables - Your most FAQs answered through playlists