Having worked at Disney for over 5 years I have had the pleasure of contributing to some amazing design projects.
Our team created original video content featured on Disney.com, Disney's YouTube, Babble, Spoonful, Disney Junior, Oh My Disney, and social media networks. From Disney-branded cooking segments, crafts, animated shorts, and silly tween comedy - this was family friendly entertainment for the "Kids and Moms" demographic.
Here I oversaw the creative team and was responsible for the overall visual appearance of content, and how it appealed to the teen/tween/co-view audience.
• Co-created “It’s a Small World: The Animated Series,” leading art team in visual development, ensuring alignment with Disney Brand, IP, and assets. Worked in partnership with Powerhouse Animation team, located in Austin, Texas. The completed 8 episodes, sponsored by Rosetta Stone, was integral in driving the Rosetta Stone Kids App to #1 in the app store for language learning.
• Led team to develop style guides, mood boards, branding and logos, as well as viral social content and promos.
• Developed and branded shows both live-action and animated for web experiences; internally pitched new ideas and concepts. Led weekly brainstorms and strategy sessions.
Projects included: It's a Small World- the Animated Series, Swampy's Underground Adventures, Explored, Animash, ESPN, Disney Parks, Disney Vacation Club, Power Up, Rule the Mix, Make Your Mark, UROCK 1, 2 & 3, Disney Princess IP and more.