We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
GE - Global Website Rebrand

I freelanced with The Barbarian Group to help bring the voice of the then newly re-designed GE.com to life. The primary challenge was trying to make such an iconic brand sound both mature and fresh, while making their vast technical and scientific accomplishments sound impressive, but also human and relatable.

Project Roles
Copywriter
Company
The Barbarian Group
Skills
Conceptual, Copywriting, Research
Media
Websites
GE - Global Website Rebrand