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McDonald's Chicagoland Burger Build Off TV "Spotlight"

Chicago is famous for hot dogs and pizza, but what about a Chicago-style burger? For the first time in the U.S., McDonald's let customers create and name their own burgers in a full-fledged, digital crowdsourcing campaign. This is the TV spot that announced it.

Project Roles
Copywriter
Company
McDonald's
Skills
Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising
McDonald's Chicagoland Burger Build Off TV "Spotlight"