FYE VISUAL IDENTITY GUIDELINES
For those of you who may be unfamiliar, FYE is a chain of entertainment retail stores under the Trans World Entertainment umbrella. As Senior Designer, I was responsible for leading a team of designers in producing all in-store and online visual material for TWE.
In 2015 I was tasked to lead the internal design direction of a "new marketplace experience" initiative. I know... whatever that means, right? Basically, the corporation was shifting focus from physical media to entertainment lifestyle, and the new merch needed to grab people's attention. This initiative resulted in a complete rebranding plan for FYE stores nation-wide and redesign of fye.com.
Once the FYE brand transformation was up and running in several prototype locations, the need for some kind of centralized how-to document became very real, very quickly. I was tasked with developing a short and sweet set of guidelines that would clue people into the new brand strategy.
And guys... If nerding out over style guides is wrong, I don't want to be right.
- Project Roles
- Copywriter, Designer
- Adobe Illustrator, Adobe InDesign, Art Direction, Copywriting, Creative Direction, Design, Editorial, Retail, Visual Development
- Brand Guidelines, Branded Content, Icons, Infographics, Logos, Patterns, Presentations, Retail Designs, Treatments, Typography
- Project Industries
- Lifestyle, Retail