1800 Tequila "Remember the Streets"
Art Direction + Design: I worked independently as the lead designer on all aspects of this campaign for 1800 Tequila, from conceptualization and directing photography to implementation and layout of the final parallax-scrolling editorial feature. Working closely with SPIN's creative marketing team, we designed a custom editorial solution for 1800's brand direction with freelance photographers for on-site photo shoots in neighborhoods of Newark, Brooklyn and Los Angeles.
I was responsible for final image selection for the interactive editorial piece and digital advertisements across all SpinMedia sites, and proceeded to work in tandem with the in-house engineering team to create animation and build custom interactive elements (including a fully functioning map of 1980s Brooklyn hip hop) throughout the feature. Additionally, I art directed and designed a host of ad units for all three cities to integrate engaging photos alongside compelling article copy to attract and engage with SPIN's audience.
- Project Roles
- Art Director, Designer
- Art Direction, Digital
- Products - Digital
- Project Industries
- Beverage, Music