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The Economist Companion

The Economist's current subscribers are getting old. We were tasked with helping The Economist appeal to college students. The Economist Companion allows students to go deep on topics featured only in bite-sized pieces on The Daily Show with Jon Stewart, the outlet from which many of today's college students get their news. Instead of telling college students why they should read The Economist, we're giving them a real tool to help them become better students.

Project Roles
Copywriter, Creative Director
Company
BBDO New York
Skills
Conceptual, Copywriting, Digital
Media
Branded Content, Products - Digital