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alt-J: Experience Branding

I worked on this project as my Masters Dissertation because I wanted to explore the experiential aspect of branding. I chose to rebrand a musician so I could experiment with projection mapping for stage designs and decided on alt-J because of their eccentric style. The concept is based on optical illusions, which became prominent in all assets of the project: from the set design, animation, installation design, and promotional material.

Project Roles
Designer
Skills
3D, Adobe Illustrator, Adobe Photoshop, After Effects, Cinema 4D, Compositing, Design, Environmental, Experiential, Motion
Media
Interactive Installations, Motion Graphics, Projection Mapping
Project Industries
Entertainment, Music
alt-J: Experience Branding
alt-J: Experience Branding
alt-J: Experience Branding
alt-J: Experience Branding
alt-J: Experience Branding