alt-J: Experience Branding
I worked on this project as my Masters Dissertation because I wanted to explore the experiential aspect of branding. I chose to rebrand a musician so I could experiment with projection mapping for stage designs and decided on alt-J because of their eccentric style.
The concept is based on optical illusions, which became prominent in all assets of the project: from the set design, animation, installation design, and promotional material.
- Project Roles
- 3D, Adobe Illustrator, Adobe Photoshop, After Effects, Cinema 4D, Compositing, Design, Environmental, Experiential, Motion
- Interactive Installations, Motion Graphics, Projection Mapping
- Project Industries
- Entertainment, Music