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Foot Locker - All Runners Welcome

Foot Locker is the go-to source for basketball shoes and gear, but not for running. So Foot Locker asked us to come up with a campaign that was specifically tailored to runners. They wanted to appeal to the idiosyncratic nature of running and let all runners know that Foot Locker welcomes them.

Project Roles
Copywriter, Creative Director
Company
Foot Locker
Skills
Comedy, Conceptual, Copywriting, Print, Social
Media
2D Animations, Advertising, Character Animations, Character Designs, Commercials - Broadcast, Commercials - Video, GIFs, Illustrations, Packaging, Posters, Social Media Copy, Viral Films
Project Industries
Retail, Sports
Foot Locker - All Runners Welcome
Foot Locker - All Runners Welcome
Foot Locker - All Runners Welcome
Foot Locker - All Runners Welcome