The People of NYU

New York University School of Professional Studies houses 16 graduate degrees, 3 undergraduate degrees, and online course options. The website needs to be functional for prospective students, current students, alumni, faculty, and more. These disparate audiences, interested in wholly different degrees, come to the website with different motivations. We based our new sitemap and information architecture on extensive user research regarding how people behave within university websites. We employed a task oriented approach to navigation.