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Squeaker Poochlight campaign

Squeaker makes these incredible light-up dog collars and leads designed to keep dogs safe (and fashionable) at night. In our campaign, we emphasized to dog parents that their pups aren't aware of things that can hurt them (so an obnoxiously bright collar and lead might be a good investment).

Project Roles
Art Director
Company
Squeaker
Skills
Art Direction, Conceptual, Copywriting
Media
Advertising
Project Industries
Advertising
Squeaker Poochlight campaign
Squeaker Poochlight campaign
Squeaker Poochlight campaign
Squeaker Poochlight campaign
Squeaker Poochlight campaign