Squeaker Poochlight campaign
Squeaker makes these incredible light-up dog collars and leads designed to keep dogs safe (and fashionable) at night. In our campaign, we emphasized to dog parents that their pups aren't aware of things that can hurt them (so an obnoxiously bright collar and lead might be a good investment).
- Project Roles
- Art Director
- Art Direction, Conceptual, Copywriting
- Project Industries