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The Jaguar "Manual Manual"

With manual transmissions becoming rare in the sports car realm, Jaguar decided to have a little fun when it introduced a new 6-speed manual for its F-TYPE sports car. The client envisioned a kind of humorous look at learning to drive a stick shift and asked me to write the text. It is a useful instructional manual, but with a nod to British humor.

Project Roles
Copywriter
Company
Jaguar
Skills
Copywriting
Media
Branded Content, Editorial Writings
Project Industries
Automotive
The Jaguar "Manual Manual"