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Toyota - Sponafier

Toyota wanted a bit more acceptance in the world of NASCAR. Working with Saatchi & Saatchi LA, I created an integrated campaign that let NASCAR fans design custom cars for their favorite Toyota team drivers.

Project Roles
Copywriter
Company
Saatchi & Saatchi LA
Skills
Conceptual, Copywriting, Digital, Interactive, Social, Comedy
Media
3D Animations, 3D Illustrations, Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content, Websites
Project Industries
Automotive, Sports
Toyota - Sponafier
Collaborators