Toyota - Sponafier
Toyota wanted a bit more acceptance in the world of NASCAR. Working with Saatchi & Saatchi LA, I created an integrated campaign that let NASCAR fans design custom cars for their favorite Toyota team drivers.
- Project Roles
- Saatchi & Saatchi LA
- Conceptual, Copywriting, Digital, Interactive, Social, Comedy
- 3D Animations, 3D Illustrations, Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content, Websites
- Project Industries
- Automotive, Sports