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XBOX & REAL MADRID – A BEAUTIFUL COMBINATION

With the competitor having secured exclusive marketing rights for FIFA 18, we were tasked with advertising the game without mentioning or showing any product detail. We decided to team up with Real Madrid and reinvent a popular gaming phenomenon: the game tutorial. Using the skills of the players and the corresponding Xbox buttons, this is the first game that actually makes you better at the game. Campaign in development: more to come.

Project Roles
Art Director
Company
McCann London
Skills
Art Direction, Conceptual
Media
Advertising
Collaborators