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DOS EQUIS - THE NEW MOST INTERESTING MAN

Just over six months after saying goodbye to our beloved icon, we needed to introduce the man who would take his place – and it wasn’t going to be easy. Fans would be curious, doubtful, or worse, angry. We had to get them excited about the new campaign and make it clear that despite debuting a new man, Dos Equis will always encourage fans to stay thirsty.

Project Roles
Creative Director
Company
Havas New York
Skills
Art Direction, Copywriting, Creative Direction
Media
Advertising
Project Industries
Advertising
DOS EQUIS - THE NEW MOST INTERESTING MAN
Collaborators