DOS EQUIS - THE NEW MOST INTERESTING MAN
Just over six months after saying goodbye to our beloved icon, we needed to introduce the man who would take his place – and it wasn’t going to be easy. Fans would be curious, doubtful, or worse, angry. We had to get them excited about the new campaign and make it clear that despite debuting a new man, Dos Equis will always encourage fans to stay thirsty.
- Project Roles
- Creative Director
- Havas New York
- Art Direction, Copywriting, Creative Direction
- Project Industries