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Modello and Thrillist, Fighting Spirit

Modello wanted to profile people who embody the "fighting spirit." We needed to find real people who had overcome diversity or tragedy and turned their life around for the better. For this series, we found a doctor who went through med school with cancer, a formerly homeless transwoman who owns a wildly successful food truck in San Francisco. These are real people with amazing stories and I helped to find them and tell their stories with my team of freelance writers.

Project Roles
Editor (Brand/Content)
Company
Modelo
Skills
Conceptual, Editing, Management of Teams 1-10
Media
Branded Content
Project Industries
Beer
Modello and Thrillist, Fighting Spirit