littleBits and LittleThings, girl inventor

littleBits came to LittleThings.com looking to partner with us on their new Star Wards droid invention kit. They wanted to show how versatile and customizable it was and also show how educational they can be. They specifically were looking to highlight little girl inventors and appeal to them and their parents. My team and I came up with this video concept after many meetings and much feedback from the client, and we ended up with a very strong, viral video that worked for both the client and our site.