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St. Pauli Kit Launch

WELCOME HELL introduced the importance of training and performance to a club and culture that doesn't believe in "winning at all cost." The launch of the new kit included a whole new experience for players walking from the locker room to the pitch, and a reminder they were entering the "Hell of St. Pauli."

Project Roles
Creative Director
Company
Under Armour
Skills
Creative Direction
Media
Branded Content
Project Industries
International
St. Pauli Kit Launch
St. Pauli Kit Launch
St. Pauli Kit Launch
St. Pauli Kit Launch
St. Pauli Kit Launch