Benefit Cosmetics Brows Experience
I oversaw creative and art direction for these micro experiences for Benefit Cosmetics. The goal was to educate and excite consumers about the benefits of self-styling eyebrows, while promoting a new lineup of quality products.
In the end, we were able to engage a diverse clientele, and make DIY approachable and fun to use.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction
- E-commerce Platforms, Web Apps, Websites
- Project Industries