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Benefit Cosmetics Brows Experience

I oversaw creative and art direction for these micro experiences for Benefit Cosmetics. The goal was to educate and excite consumers about the benefits of self-styling eyebrows, while promoting a new lineup of quality products. In the end, we were able to engage a diverse clientele, and make DIY approachable and fun to use.

Project Roles
Art Director, Creative Director
Company
Parade
Skills
Art Direction, Creative Direction
Media
E-commerce Platforms, Web Apps, Websites
Project Industries
Beauty
Benefit Cosmetics Brows Experience
Benefit Cosmetics Brows Experience
Benefit Cosmetics Brows Experience
Benefit Cosmetics Brows Experience
Benefit Cosmetics Brows Experience
Collaborators