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  • Serena
  • Serena Creative Director / Copywriter / Creative Technologist
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American Express US Open Air Tennis

I had the good fortune to be the Group Creative Director for American Express experiences during (wait for it) The US Open! When I arrived, the talented team at Momentum Worldwide had done the heavy-lifting of conceiving and selling the idea. I helped produce and fine tune the activation and take it over the finish line. With a lot of help from the folks at Momentum Worldwide, Flight School, and American Express.

Project Roles
Creative Director
Company
American Express
Skills
Copywriting, Environmental, Environments, Game Design, Musical Effects, Creative Direction
Media
Environmental Design, Events, Interactive Installations
Project Industries
Finance, Gaming, Sports
American Express US Open Air Tennis
American Express US Open Air Tennis