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NASCAR - Thank You Dale Jr.

With the announcement of Dale Earnhardt Jr's retirement from NASCAR racing, we sought out fans in and around Jr's hometown and gave them an opportunity to say Thank You. My role on this project was as Creative Director and Producer, which included all hometown fan interviews.

Project Roles
Creative Director, Producer
NBC Sports
Art Direction, Conceptual, Creative Direction, Producing, Content
Advertising, Social Media Content, Commercials - Broadcast
Project Industries
Media, Sports
NASCAR - Thank You Dale Jr.