Secrets and Lies
Levi's wanted a campaign to make the 501 relevant again to modern youth. We came up with the strategy "Live Unbuttoned", positioning Levi's as something real in a fake world. This is our favourite commercial from the campaign.
- Project Roles
- Art Director
- Company
- Bartle Bogle Hegarty
- Skills
- Art Direction, Copywriting, Film
- Media
- Commercials - Broadcast
- Project Industries
- Advertising
