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Secrets and Lies

Levi's wanted a campaign to make the 501 relevant again to modern youth. We came up with the strategy "Live Unbuttoned", positioning Levi's as something real in a fake world. This is our favourite commercial from the campaign.

Project Roles
Art Director
Company
Bartle Bogle Hegarty
Skills
Art Direction, Copywriting, Film
Media
Commercials - Broadcast
Project Industries
Advertising
Secrets and Lies