Spaniards are well know for struggling with their English pronunciation. The Alcalá University launched a English programme for all its students.
These ads are written phonetically reinforcing the idea of how students actually sound when speaking in than language.
Pay off: in real life, you need real English.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction
- Advertising, Magazines
- Project Industries
- Advertising, Education