Kelley Blue Book: Seriously Tested
Since 1926, Kelley Blue Book has been a well-respected vehicle price guide. The problem is, that’s all the brand is known for, even though pricing is only a tiny fraction of what KBB.com offers today. So, as the first new agency to launch a campaign for KBB in two decades, we began by educating truck buyers about the reviews they’ll find on KBB. Reviews based on really serious testing.
- Project Roles
- Creative Director
- Copywriting, Creative Direction, Post-Production, Producing
- Commercials - Video
- Project Industries
- Advertising, Automotive