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Kelley Blue Book: Seriously Tested

Since 1926, Kelley Blue Book has been a well-respected vehicle price guide. The problem is, that’s all the brand is known for, even though pricing is only a tiny fraction of what KBB.com offers today. So, as the first new agency to launch a campaign for KBB in two decades, we began by educating truck buyers about the reviews they’ll find on KBB. Reviews based on really serious testing.

Project Roles
Creative Director
Company
360i
Skills
Copywriting, Creative Direction, Post-Production, Producing
Media
Commercials - Video
Project Industries
Advertising, Automotive