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MINI

Password: minichip17 Editorial Model Detail Page MINI wanted a more engaging design for their stand-alone model detail pages. I created an approach that embodied an editorial style with co-branded elements that provided a more engaging and rich experience by allowing users to shop and configure simultaneously. Travel Experience Concept MINI was looking to broaden the definition of the brand by creating lifestyle experiences to speak specifically to their target audience – the creative class. We created an online destination narrative that viewers could explore, book, and purchase directly from the page. Augmented Reality Showroom Experience In concert with Microsoft's Hololens augmented reality platform, we created an enhanced MINI dealership showroom experience. Through AR, prospective buyers could experience the brand like never before without ever getting behind the wheel of a MINI. We created a virtual narrative that introduced the brand through a celebrity spokesperson to take users through a hall of history and educate them on model specs and details, all through the lens of their own eyes.

Project Roles
Art Director, Creative Director, Designer
Company
Beam
Skills
Art Direction, Conceptual, Design
Media
Advertising, Augmented Reality, Websites
Project Industries
Automotive
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