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BLK/OPL Rebranding

I helped design a new visual language and retail presentation for BLK/OPL’s relaunch. BLK/OPL unveiled an updated look to communicate its evolution from the trusted brand founded in 1994 for women of color to this modern, multicultural brand ‘for every shade of beauty’. This included a new website, updated email communications, and retail presentation. We were challenged to design an identity and corresponding visuals that reflected the expertise BLK/OPL has in the industry as well as the new brand values they wanted to portray (global, celebratory & confident).

Project Roles
Designer, Art Director
Company
Mana Products
Skills
Adobe Illustrator, Adobe Photoshop, Design
Media
Retail Designs, Typography, Websites
Project Industries
Beauty
BLK/OPL Rebranding
BLK/OPL Rebranding
BLK/OPL Rebranding
BLK/OPL Rebranding
BLK/OPL Rebranding
BLK/OPL Rebranding
BLK/OPL Rebranding
BLK/OPL Rebranding
BLK/OPL Rebranding