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Mirrors Of Racism for Criola NGO

After a racist attack on social media targeting the weather presenter of the primetime Brazilian TV news show, we decided to fight back. We tracked the authors of racist comments on social media and then took their comments off the virtual world and put them into billboards near their houses for them to see it everyday. The project started a worldwide conversation about virtual racism and 83% of the offenders deleted their social media accounts.

Project Roles
Copywriter
Company
w3haus
Skills
Copywriting
Media
Case Study Videos, Social Media Content
Project Industries
Advertising, Non-Profit