Branding Berkhamsted

Berkhamsted School had acquired a number of schools and needed to bring a consistency and sense of unity to them all. To find the commonalities between the schools I ran a research phase interviewing parents, teacher and students to discover what their current perception of the brand experience was. Together with findings from the persona workshops I was able to highlight thematic experiences that unified the schools and specialisms that were unique to some. The tudor rose was synonymous with Berkhamsted School Group and featured in many of the sub brands. The roses, however, were all different and some illustrative depictions appeared dated. In order to create a contemporary rose that was future proof, I created a grid to produce a clean, geometric and mathematically perfect rose so it would keep it’s strong appearance for years to come. Branding, Strategy, Information Architecture, Wireframing, UX, UI, Ecommerce, Creative Copywriting, Conversion Rate Optimisation.