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Playstation Search for Greatness

We engaged gamers in a new and unexpected way by meeting them at the hub of their conversation on social media and surprising them with incredible treasures from the Playstation world. The campaign was a huge success and won awards, including a Cannes Lion. I was the art director/designer.

Project Roles
Art Director, Designer
Company
Playstation
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Conceptual, Copywriting, Design, Digital, Integrated, Interaction, Social
Media
Advertising, Brand Films, Commercials - Broadcast, Commercials - Video, Logos, Social Media Content
Project Industries
Advertising
Playstation Search for Greatness
Playstation Search for Greatness
Playstation Search for Greatness
Playstation Search for Greatness