Playstation Search for Greatness
We engaged gamers in a new and unexpected way by meeting them at the hub of their conversation on social media and surprising them with incredible treasures from the Playstation world. The campaign was a huge success and won awards, including a Cannes Lion. I was the art director/designer.
- Project Roles
- Art Director, Designer
- Company
- Playstation
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Conceptual, Copywriting, Design, Digital, Integrated, Interaction, Social
- Media
- Advertising, Brand Films, Commercials - Broadcast, Commercials - Video, Logos, Social Media Content
- Project Industries
- Advertising
