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Qatar Foundation International Branding

SCOPE OF PROJECT: Branding, and identity design. THE STORY: Qatar Foundation International is a bridge foundation of the main Doha location based in Washington D.C., Their main goal is to raise awareness about the Arabic language programs by funding schools across the U.S. with educational initiatives, activities, and trips. Since many of the schools being targeted are high schools and middle schools QFI had to figure out a way to make the Arabic language fun to learn and less intimidating by introducing interactive online games. THE APPROACH: Our approach focused on the history and culture of Al-Khayat, one that would combine both the culture of Syria and location of Laguna Beach. Combining elements of both cultures repositioning Alkhayat as a Syrian-inspired California design company. THE OUTCOME: A new logo and brand identity system that supported Alkhayat as the premiere line of luxury handcrafted Syrian-made furniture in the heart of California.

Project Roles
Designer, Letterer
Company
Qatar Foundation International
Skills
Adobe Illustrator, Adobe Photoshop
Media
Apparel, Brand Guidelines, Wayfinding
Project Industries
Education
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding
Qatar Foundation International Branding