Qatar Foundation International Branding
SCOPE OF PROJECT:
Branding, and identity design.
Qatar Foundation International is a bridge foundation of the main Doha location based in Washington D.C., Their main goal is to raise awareness about the Arabic language programs by funding schools across the U.S. with educational initiatives, activities, and trips. Since many of the schools being targeted are high schools and middle schools QFI had to figure out a way to make the Arabic language fun to learn and less intimidating by introducing interactive online games.
Our approach focused on the history and culture of Al-Khayat, one that
would combine both the culture of Syria and location of Laguna Beach.
Combining elements of both cultures repositioning Alkhayat as a Syrian-inspired California design company.
A new logo and brand identity system that supported Alkhayat as the premiere line of luxury handcrafted Syrian-made furniture in the heart of California.
- Project Roles
- Designer, Letterer
- Qatar Foundation International
- Adobe Illustrator, Adobe Photoshop
- Apparel, Brand Guidelines, Wayfinding
- Project Industries