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Concentric Legal Branding and Strategy

THE SCOPE: Brand Strategy & Brand Identity THE STORY: Tired and overworked lawyers are wanting a break from the grueling demands of a law firm. Armed with years of experience and expertise, why not offer their services in a friendly co-working environment? They can offer mention-ship to beginning level associates, open their own practices working with clients they pick, and help educate their communities about asset management and other basic legal practices. THE CHALLENGE: Building a co-working environment was warm, welcoming, and inviting to industry law professionals, in contrast to the cold, traditional law firms out there. How do we break the ice about a co-working THE APPROACH: Concentric Alignment of Ideals. Concentric circles formation in the background forming the shape of the “C” folding into the foreground forming the “L” shape seamlessly. Forming a unique space in the center of the “C and L” where exchange the ideas, services, and mentor-ship happen. THE OUTCOME: Concentric Legal provides work space and support services to small firms and lawyers in a professional environment in an approachable voice. Helping them feel reassured to be confident and empowered.

Project Roles
Art Director, Designer
Concentric Legal
Adobe Illustrator, Adobe Photoshop, Strategy
Brand Guidelines, Branded Content, Logos
Project Industries
Concentric Legal Branding and Strategy
Concentric Legal Branding and Strategy