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Cycles La Femme - Entrepreneur of my own women-specific cycling apparel company, from dream to launch.

Designed, developed and manufactured a women-specific cycling apparel company from the ground up. CLF was sold in 28 stores across the US, four stores in the UK and one of the best business and learning experiences of my life. I learned that being a founder myself can be tremendously exciting and rewarding. Learning about and understanding clothing manufacturing, distribution, and retail partners were processes that couldn’t be substituted by merely watching it happen. There were difficulties but as Jim Collins wrote, “What separates people…is not the presence or absence of difficulty, but how they deal with the inevitable difficulties of life.” In developing the project from beginning to end. Even now, some of the lessons I consider the best in my life resulted from working on Cycles La Femme.

Project Roles
Architect, Creative Director, Designer, Set Designer
Company
cycles la femme
Skills
3D, Conceptual, Design, Retail, User Behavior Research, Lifestyle, Sports, Adobe Illustrator, Adobe Photoshop
Media
Advertising, Apparel, Pitch Decks, Roadmaps
Project Industries
Lifestyle, Retail, Luxury, Sports, Startups
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.
Cycles La Femme -  Entrepreneur of my own women-specific cycling apparel company, from dream to launch.