Al Khayat Branding
SCOPE OF PROJECT:
Strategy, branding, and identity design.
Al-Khayat is a boutique featuring highly crafted furniture pieces located in the heart of Laguna Beach, CA. Their products are handcrafted with love in Damascus, Syria and inlaid with mother-of-pearl from the Euphrates River. They specialize in custom designs that combine raw materials such as walnut wood, mother-of-pearl, and silver with a contemporary, modern sensibility. I was hired to oversee the branding.
Our approach focused on the history and culture of Al-Khayat, one that
would combine both the culture of Syria and location of Laguna Beach.
Combining elements of both cultures repositioning Alkhayat as a Syrian-inspired California design company.
A new logo and brand identity system that supported Alkhayat as the premiere line of luxury handcrafted Syrian-made furniture in the heart of California.
- Project Roles
- Art Director, Designer
- Alkhayat Furniture
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Logos
- Project Industries
- International, Lifestyle, Luxury