Al Khayat Branding

SCOPE OF PROJECT: Strategy, branding, and identity design. THE STORY: Al-Khayat is a boutique featuring highly crafted furniture pieces located in the heart of Laguna Beach, CA. Their products are handcrafted with love in Damascus, Syria and inlaid with mother-of-pearl from the Euphrates River. They specialize in custom designs that combine raw materials such as walnut wood, mother-of-pearl, and silver with a contemporary, modern sensibility. I was hired to oversee the branding. THE APPROACH: Our approach focused on the history and culture of Al-Khayat, one that would combine both the culture of Syria and location of Laguna Beach. Combining elements of both cultures repositioning Alkhayat as a Syrian-inspired California design company. THE OUTCOME: A new logo and brand identity system that supported Alkhayat as the premiere line of luxury handcrafted Syrian-made furniture in the heart of California.