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Al Khayat Branding

SCOPE OF PROJECT: Strategy, branding, and identity design. THE STORY: Al-Khayat is a boutique featuring highly crafted furniture pieces located in the heart of Laguna Beach, CA. Their products are handcrafted with love in Damascus, Syria and inlaid with mother-of-pearl from the Euphrates River. They specialize in custom designs that combine raw materials such as walnut wood, mother-of-pearl, and silver with a contemporary, modern sensibility. I was hired to oversee the branding. THE APPROACH: Our approach focused on the history and culture of Al-Khayat, one that would combine both the culture of Syria and location of Laguna Beach. Combining elements of both cultures repositioning Alkhayat as a Syrian-inspired California design company. THE OUTCOME: A new logo and brand identity system that supported Alkhayat as the premiere line of luxury handcrafted Syrian-made furniture in the heart of California.

Project Roles
Art Director, Designer
Company
Alkhayat Furniture
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Brand Guidelines, Logos
Project Industries
International, Lifestyle, Luxury
Al Khayat Branding
Al Khayat Branding
Al Khayat Branding
Al Khayat Branding
Al Khayat Branding
Al Khayat Branding